Word: pepsi-cola
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Nevertheless, the world has been beating a path to the reforming communist country's door, and American business scouts have been like frustrated greyhounds in the traps, waiting to spring. Practically within minutes after Clinton's announcement, Pepsi-Cola was passing out free cans of Pepsi on the streets of Ho Chi Minh City. United Airlines promised to inaugurate regular flights from Los Angeles quickly. American Express signed a contract to return with its charge cards, the first to be admitted in 19 years. A regime that used to revile Uncle Sam as an imperialist aggressor was rolling...
...months Gina Cruz, a Manila grandmother, played Pepsi-Cola's Numbers Fever promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the numbers printed inside would win her a 1 million peso ($40,000) prize. When the magic number, 349, was announced in May 1992, Cruz was overjoyed to find she had not one but two caps bearing the winning digits. She promptly fainted...
...Barcelona, but the affiliated Corporate Sponsor Marketing Games have been going hot and heavy for some time. The main event is a piratical competition known as ambush marketing. The venues are magazines and television. The major matches so far are Visa International vs. American Express and Coca-Cola vs. Pepsi-Cola...
...ally in a U.S. company. After four years of negotiations, PepsiCo last week began to sell its soft drinks in India. Over the next ten years, PepsiCo and its Indian partners are expected to invest $1 billion in their joint venture. As a result, Christopher Sinclair, president of Pepsi-Cola International, has urged U.S. Trade Representative Carla Hills not to impose any economic sanctions against India. Says Sinclair: "We feel that punitive actions by the U.S. would only derail things." Hills has until July 16 to make her decision...
Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...