Word: pepsi-cola
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Imagine, if you can, living someday in an America where nobody under the age of 40 can remember names like Pepsi-Cola or Ford or Howard Johnson's. Impossible! So on a drive from New York City to Washington not long ago, it seemed the most natural thing in the world to stop for lunch at the next Howard Johnson's. A hot dog and some French fries and a dish of maple-walnut ice cream. That was what one had been doing on the superhighway to Washington ever since it was built back at the dawn of the Republic...
Another of Unks' examples is Pepsi-Cola's advertising campaign in Taiwan. The slogan "Come Alive with Pepsi," was mistranslated into Chinese as "Pepsi brings your ancestors back from the dead." Another ignorant American marketing move bit the dust...
Where will it end? Will we soon get "Lola (Likes Pepsi-Cola)," "Who'll Unstop the Drain," "Goodnight Sweetheartburn Goodnight", or as Saturday Night Live has suggested "Hey Hey You You (Leggo My Eggo...
...addition to offering fresh technology, PC manufacturers are getting savvier at marketing their wares. Apple Chairman John Sculley, former president of Pepsi-Cola, has visited many Big Business cronies to tout the Macintosh. The result: Apple's sales to the commercial market have nearly doubled since 1984, and the Mac is seen as a tool for executives instead of just a plaything for students and hobbyists. As Sculley told TIME: "We had to reposition the whole company...
...earned $7 million on a $200,000 budget, recently caught flak from executives of Columbia Pictures, the Coca-Cola subsidiary that is distributing his current $6 million movie. Reason: Lee's lead character was named Slice, which happens to be a brand of soft drink produced by rival Pepsi-Cola. The director reluctantly changed the character's name...