Word: pepsi-cola
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Shish kebabs and steaks arrived quickly, along with watermelon and cans of Pepsi-Cola. "This is not our normal fare," muttered Tom Cullins of Vermont. Said another: "We lived on bread and water our first five days." There was a chorus of dissent. "Come off it," said a hostage, "it was better than that." The main complaint: their captors continually woke them up at ungodly hours to discuss the situation...
Archrival Pepsi has countered with its own survey showing that its sales were up 14% from those in the same month last year, its best gain ever. In a newspaper ad aimed at "all new Pepsi drinkers," the company claimed that "nearly half of those who have tried the new Coke say it's time to switch from Coke, and the overwhelming majority say they'll switch to Pepsi." Roger Enrico, president of Pepsi-Cola USA, said his surveys show that 60% of new Coke drinkers see it as "weaker in flavor delivery." But hold on, countercountered Coke. Pepsi...
...become the promotion battle of the century. Pepsi-Cola last week responded with a quick advertising onslaught to Coca-Cola's announcement that it had reconcocted its 99-year-old secret formula. Pepsi began the estimated $2.5 million campaign, produced by Batten, Barton, Durstine & Osborn, with a 30-second prime-time spot that will be broadcast for a month on the three major networks. In the ad a wistful-looking teenage girl stares straight at the camera and says, "Would somebody out there tell me why Coke did it? Why they changed? They told us they were 'the real thing...
...Coca-Cola. But last week executives of the Atlanta-based company announced that, as they see it, change goes better with Coke. Starting in May, they will introduce a new, slightly sweeter and smoother Coke that will totally supplant the old Coke and enter the lists against archrival Pepsi-Cola in the raging battle for dominance of the $23 billion U.S. soft- drink market. Roberto Goizueta, 53, chairman of Coca-Cola (1984 sales: $7.4 billion), said that the old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in a Trust Co. of Georgia bank vault...
TIME's food critic Mimi Sheraton secured a bottle of new-vintage Coca-Cola, currently scarcer than a 1934 Mouton-Rothschild, and tasted it against old- style Coke and Pepsi-Cola. Her report...