Word: pepsi-cola
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Since Pearson joined PepsiCo, which is a parent corporation for six operating divisions including Pepsi-Cola and Frito-Lay, in 1971 the firm has increased its sales from $1 to $8 billion...
...policies. The execution was left to Tuesday Team Inc., the cadre of Madison Avenue superstars recruited for the re-election account. Few of them had done political commercials before; their experience lay in dreaming up singing felines for Meow Mix cat food and tingly, tender ads for Pepsi-Cola. Disappointed with the mediocre political spots used in 1980, Deaver and Nancy Reagan this time insisted on high-gloss commercials. Their view: the ads should be of a quality befitting a President. The Tuesday Team was happy to oblige. "For the Madison Avenue guys, that's the way they...
PepsiCo is a parent corporation for six operating divisions which include Pepsi-Cola, Frito-Lay and Taco Bell...
This summer break dancers have appeared in commercials for McDonald's, Pepsi-Cola and Mountain Dew. R.H. Bruskin, a New Jersey market research firm, estimates that some 30% of U.S. teen-agers have tried break dancing. The company does not estimate how many of them may have broken an arm or a leg in the process. But would-be breakers no longer have to risk aches and sprains to get their kicks. A Silicon Valley firm, Epyx, has marketed a video game called Breakdance. Its joystick-controlled hero, named Hot Feet, knows more than 400 different moves...
Portents of a huge phenomenon are not found exclusively on sales graphs or balance sheets, however. When Jackson's hair was burned in an accident during the filming of a Pepsi-Cola commercial in late January, the mishap made headline news around the world. Once completed, two Pepsi commercials featuring Jackson and his brothers premiered on MTV. The next day on their national morning news shows, CBS, ABC and NBC all aired one or both spots as hot stories, not paid...