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...with the gold-plated gramophone eight times, a record record. Among other categories, he captured album of the year (Thriller), record of the year (Beat It) and best male pop vocal (Thriller). The sylphlike Prince of Pop even dominated the show's commercial breaks. His two eagerly awaited Pepsi-Cola ads made their debut during the 3½-hr. telecast. There was an unusual extra thrill for his tirelessly squealing fans when the soft-spoken superstar removed his dark glasses just once, explaining, "My friend Katharine Hepburn told me I should...

Author: /time Magazine | Title: People: Mar. 12, 1984 | 3/12/1984 | See Source »

Michael Jackson's fiery mishap renews concerns about safety The elaborate $1.5 million commercial for Pepsi-Cola was being taped in front of 3,000 fans at Los Angeles' Shrine Auditorium. Four times Singer Michael Jackson glided down a staircase toward Jermaine and his three other brothers as a pyrotechnic display was set off behind them...

Author: /time Magazine | Title: Show Business: Too Much Risk on the Set? | 2/13/1984 | See Source »

AILING. Michael Jackson, 25, top pop-record and video performer (Thriller); from second degree scalp and back burns after an exploding smokebomb canister ignited his hair during the filming of a Pepsi-Cola commercial. A Los Angeles doctor who treated the singer said that he might need reconstructive surgery...

Author: /time Magazine | Title: Milestones: Feb. 6, 1984 | 2/6/1984 | See Source »

Directing the developments at Apple is Sculley, 44, who in April was lured away from a job as president of Pepsi-Cola with an offer of $2 million for his first year at work. Sculley has been arriving at Apple headquarters in Cupertino, Calif, as early as 7:30 some mornings and setting a pace that many of the young executives have had trouble maintaining. Though he occasionally discards his preppie suits for open-necked shirts and rumpled slacks, he has been trying to instill discipline and induce a streak of humility in an organization where confidence bordered on arrogance...

Author: /time Magazine | Title: Now No. 2, Apple Tries Harder | 9/26/1983 | See Source »

...Coca-Cola's announcement put it ahead of archrival Pepsi-Cola, which is not happy over Coke's head start. Said one official curtly: "Pepsi will announce its plans in the near future." Coke's move marks the first time in 30 years that a major producer has led the market with a new drink. Innovations usually have come from smaller bottlers. By moving first, Coke will act as a giant magnet to draw others to aspartame faster...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

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