Word: pepsi
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Dates: during 1930-1939
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...Fair), it can expect at least 4,000,000 customers by October 30. At Aquacade rates (40? to 99?; average about 50?) that meant a gross to date of something over $1,500,000 (plus an additional $15,000 a week for plugging some 14 products, from Pepsi-Cola to opera glasses). Billy Rose has an equally remarkable way with costs -about $30,000 a week at the Aquacade-and Billy says he is clearing from the Aquacade after expenses as much as $80,000 a week. Although the Fair takes a cut ranging from 8% to 25% of gross...
Shortly after he joined Loft, Mr. Guth bought control of Pepsi-Cola Co., manufacturers of a dark, sweet soft drink which was then just another of the 1,000-odd aspirants to Coca-Cola's crown. By energetic promotion, including putting Pepsi-Cola instead of Coca-Cola in the fountains of Loft's 200 stores, Pepsi-Cola was fizzed up to the point where it became a respectable competitor of Coca-Cola...
Contending that ex-President Guth had used Loft assets, facilities, personnel and credit to build up Pepsi-Cola, Loft brought suit for the 237,500 shares (91%) of Pepsi-Cola stock held by Mr. Guth and his family holding company, Grace Co. When Delaware's Court of Chancery last year agreed with Loft, Pepsi-Cola was selling at $70 a share (it is now $130). Pepsi-Cola profits were $2,700,000 in the first nine months of 1938; Loft lost $867,000 in the same period...
...mighty" lift to Loft, the decision not only handed it Pepsi-Cola but ordered Mr. Guth to turn over back dividends of some $475,000. Mr. Guth was reported interested in a new dark, sweet soft drink. Name: Noxie-Kola...
Happiness, Too. Last week Happiness ("In Every Box") Candy Stores joined Loft, Inc., The Mirror and Pepsi-Cola Co. in their fight against Coca-Cola Co. Happiness sought $2,250,000 in damages, bringing the total of the actions to $11,750,000. Allegations were the same ones of libel and "malicious interference" with the Pepsi-Cola contracts (TiME...