Word: pepsi
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
Mirror to the Fight Feelings run hard in the soft drink industry where brand-names and goodwill mean much. On every can of Pepsi-Cola is the following label...
...reward will be paid ... for information leading to the detection of any dealer substituting Pepsi-Cola for any other 5¢ drink...
Obvious reason for the label is to show that Pepsi-Cola is not being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...
Last fortnight Loft and Pepsi-Cola answered with $7,000,000 worth of damage suits, charging Coca-Cola has maliciously attempted to break Pepsi-Cola's contracts, to hurt Loft's business (TIME, May 16). Last week the Mirror stores (operated by Loft) joined the fray and brought suits for $1,250,000 in damages. A million dollars was asked for general interference with the Loft-Mirror-Pepsi-Cola contracts, charging that Coca-Colans had bribed Mirror employes, had attacked Mirror's stock, had interfered with customers, had stolen goods. The second suit for $250,000 was because of Coca...
...James Fulton Hoge prepared to defend their big client, Coca-Cola Co., in two damage suits. More important of the two was an action of $5,000,000 brought by Loft, Inc., candymaker and seller. Loft charged that Coca-Cola attempted to interfere with a Loft contract to sell Pepsi-Cola in its stores, threatened to attack the value of Loft stock ($2.50 last week) if the company would not sell Coca-Cola, sent agents to Loft soda fountains to hurt Loft's business by slander and intimidations. Filing a $2,000,000 suit at the same time, making...