Word: pepsi
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Dates: during 1950-1959
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...with a cracked gear box, Slo-mo IV lost a propeller and also dropped out. On the sixth 3-mile lap, Slo-mo V Driver Lou Fageol knew his boat was a goner: water spewing ominously from the exhaust meant that a cylinder had blown. Detroit's Miss Pepsi won the heat at a speed of 101.0242 m.p.h. in the fastest boat race of all time...
...pits, while mechanics hastily switched a propeller to Slo-mo IV from her sister boat, one grease-monkey advised handsome Slo-mo IV Driver Stanley (Dollar Steamship Line) Dollar: "Remember, the lead is everything." Dollar roared out to challenge Miss Pepsi for the front spot. Suddenly the trailing Such Crust IV, a carbon copy of the Slo-mos, exploded in a flash of brilliant orange flame. A Coast Guardsman dived in and rescued her driver, "Wild Bill" Cantrell, who was severely burned. Then Miss Pepsi, by now the hot favorite and in a slim lead, went dead in the water...
...boats churned around the course, Hurricane IV's engine balked again and quit. In the face of such universal bad luck, Stanley Dollar carefully crept (heat speed: 84.35 m.p.h.) through the last seven laps alone, prayerfully "counted every lap." If Slo-mo IV had fallen out, Miss Pepsi would have been the winner by default. But Dollar's hydroplane held up: the surviving boat won the Gold...
...Pepsi is giving Coke plenty of competition in other foreign countries, now has some 190 franchises for bottling plants ranging from Iceland to Manila. Pepsi's agreement with bottlers is similar to Coca-Cola's: the bottler owns the plant, buys the concentrate from Pepsi...
Encouraged by Pepsi's prosperous new Latin American business, Steele last week planned to push into Brazil with plants in Sao Paulo, Porto Alegre and Rio. All of Steele's new plants may well run up his concentrate sales abroad to equal 1.4 billion bottles annually - almost half of what Pepsi sells...