Word: pepsi
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Dates: during 1950-1959
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...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
...hopes for any displays of wild cheering vanished when the hotel ran out of beer at about eleven o'clock, leaving only Pepsi-Cola to lift the souls of the assembled Republicans...
Though he recently hired Author A. C. (The Exurbanites) Spectorsky as his assistant, Hefner still works seven days a week. He is a nonsmoker, non-coffee-drinker whose major diversion is two dozen bottles of Pepsi-Cola a day. Hefner's office is still the living room of his apartment, across the street from Chicago's Holy Name Cathedral. But at the end of the month Playboy will begin moving from four different Chicago offices to a refurbished (for $500,000), five-story Playboy Building. That will give Hefner room for a new project. He has hired...
...contrast to the precarious ride of the other boats, Miss Pepsi displaces water like a Sunday speedboat, is kicked along by two 1,500-h.p. Allison aircraft engines, and throws a rough wake that is awesome indeed. "Riding behind her," says one driver, "is like a trip behind the Queen Mary." To make matters worse, Miss Pepsi's driver, Chuck Thompson, has the quaint habit of taking her for a spin ten minutes before the starting gun, a tactic that is sure to roil the course...
Counterattack. Once they stopped to catch their breath, Muncey and Rhodes mounted a counterattack. Miss Pepsi...