Word: pepsi
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Dates: during 1960-1969
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...PEPSI-COLA'S UNICEF exhibition warms the heart of every little girl at the fair with a boat ride through a fantasy of Disney dolls. Hundreds and hundreds of them, dressed in saris and kilts, Lederhosen and grass skirts, they wink and blink, nod and grimace, dance and sing to a joyful hymn in praise of world understanding called It's a Small World...
...PEPSI-COLA'S UNICEF exhibit features an indoor boat ride through a wonderland of Disney dolls, representing children of every country and culture singing and dancing, winking and blinking to a mad little tune called It's a Small World. This particular ride is a must for all children, but attendance records suggest that grownups are willing...
...PEPSI-COLA'S UNICEF exhibit features an indoor boat ride through a wonderland of Disney dolls, representing children of every country and culture, all wildly singing and dancing to a mad little tune called It's a Small World. This particular ride is a must for all children, also charms many adults...
Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...
Indeed, industry has gone all out, and often far out, to pull in the public with such delights as Coca-Cola's instant world tour (from a street in Hong Kong to a cruise ship off Rio) and Pepsi's unforgettable boat ride through a Disneyland of wildly singing, dancing dolls...