Word: pepsi
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...scent business isn't all wine and tuberoses. Technological advances, consolidation and the race to get into new markets are shaking up the industry. IFF is Pepsi to Givaudan's Coke, and the two firms account for about 30% of the $18 billion global market for flavors and fragrances. Givaudan lurched ahead this spring by buying Quest, which had been the market's fifth leading player. IFF is coming out of a rough spell, with three different CEOs since 1999. "There has been a lot of turmoil at the top," says John Leffingwell, president of Leffingwell & Associates, an industry consulting...
...teeth; and put on sunblock, skin cream or hair gel, and chances are you are relying on creations touched by IFF, Givaudan or smaller competitors like Firmenich and Symrise. IFF's five largest customers, according to a recent JPMorgan report, are Procter & Gamble, Unilever, Colgate, Estée Lauder and Pepsi...
...drugs. Franken, 55, lives in a nondescript town house in downtown Minneapolis with his wife Franni and their dog. (They have a grown daughter and a son in college.) And while he has admitted to using cocaine in his TV days, his only real habit now is Diet Pepsi...
...playing feverish games with my head. Across the arena I saw my friend Jon's face, and he had the same open-mouth-lost-gringo expression that I imagined my face was showing. No one else seemed surprised by what they were seeing; a small boy drinking a Pepsi was staring up at me - as if I were a more curious sight than the man with a rooster in his mouth...
...easy for Yahoo!, the Internet's most durable portal, to play Pepsi to Google's Coke. But if Yahoo! continues to fall further behind Google in ad sales, the company may find itself stuck a perennial second--or worse. With its stock down 36% last year and ad sales failing to keep up with Google's, Yahoo!'s reputation has suffered as Google's stock has soared...