Word: pepsi
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...what about David Bernal, a.k.a. David Elsewhere? He's living the viral dream. Since that night in 2001, he has danced in commercials for 7-Eleven, Heineken, Pepsi and Apple's iPod. He has shown his stuff on Jay Leno, Jimmy Kimmel and Steve Harvey. He did a Volkswagen ad that consists entirely of his gloriously funky reinterpretation of Gene Kelly's classic Singin' in the Rain routine. He even did a cameo in You Got Served. "The choreographer had seen [the video] and wanted me to be in the movie," Bernal says. "That's usually how it works...
Wielding signs supporting Harvard workers, shaking Pepsi and Dr. Pepper can noisemakers, and pounding makeshift drums, nearly 40 demonstrators marched in a circle outside the Holyoke Center yesterday, demanding that Harvard discontinue its Coca-Cola contract and provide better working conditions for Harvard’s employees. Chanting slogans like “What’s disgusting? Union busting! What’s outrageous? Harvard’s wages!,” protestors moved from the Holyoke Center to the Harvard University Dining Services headquarters to University Hall, where the administration was filtering in to a 4 p.m. Faculty...
...once invincible colas have lost their crown. "Carbonated beverages are in serious trouble," says Tom Pirko, president of BevMark, an industry consulting firm. Shipments of soda slipped 0.7% in 2005, says Beverage Digest--the first annual decline in 20 years. Coca-Cola's flagship, Coke Classic, was down 2%; Pepsi-Cola fell 3.2%. And soda is absorbing some of the blame for America's obesity. A study released in early March linked soda to teenage weight gain. Meanwhile, other sweetened drinks have largely escaped criticism and instead are touting their health benefits. "You can't swing a stick...
...market. He sees an alluring piece of cobalt-blue glass on the beach, and a few months later, Arizona has a cobalt-blue bottle. Vultaggio has discussed a distribution deal with Coke that would put Arizona in Coke's vending machines. Without the vast distribution networks of Coke and Pepsi, Arizona still lags behind Nestea and Lipton in vending machines and fast-food fountains. Vultaggio says Coke has talked to him about buying out Ferolito's share of Arizona, with Vultaggio still retaining full control. "That's the only way I would do it," Vultaggio says...
Some analysts think that Vultaggio's stubborn streak, especially his rejection of advertising, is hurting him. Pirko, president of BevMark, believes that with soda lagging, Coke and Pepsi will shift some focus to trouncing Arizona. "It's vulnerable," Pirko says of Arizona. "Word of mouth might work when there's little competition, but now the shelves are overloaded, groaning with new products. He who spends is usually he who gets the space." Vultaggio is utterly unmoved. "We've got a winning formula," he says. "What's the sense of changing...