Word: pepsi
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Finally, Coca-Cola's setbacks have extended even to outer space. Coke and Pepsi were aboard the latest flight of the space shuttle Challenger, but at a press briefing last week the astronauts said that neither soft drink was satisfying. Reason: the spacecraft has no refrigerator. Said Mission Commander Gordon Fullerton: "Warm cola is not on anybody's list of favorite things." --By Barbara Rudolph. Reported by Leslie Cauley/Atlanta, with other bureaus
...billion sales and more than $470 million in earnings; of Parkinson's disease and Alzheimer's disease; in Atlanta. In 1978 Austin negotiated an exclusive agreement to market Coke in China; the same year he made another deal to sell Fanta Orange in the Soviet Union, ending Pepsi's monopoly on U.S. drink sales there...
...distancing themselves from Dean and his incendiary comments--asserting that many Republicans "never made an honest living in their lives" and that the G.O.P. is "pretty much a white, Christian party." Says Representative Ellen Tauscher, a California Democrat: "You're not going to sell Coke by insulting Pepsi drinkers...
...crusaders, punishing bad behavior and rewarding unsung heroes. Intrawest ski resorts recently handed out $100 bills to workers who scored especially well on a secret-shopper report. And a top-tier hotel rewarded its staff for finding a way to supply an undercover guest with the late-night Pepsi he requested from the Coke-only establishment. "It used to be about catching people doing something wrong," says Mike Bare, MSPA's co-founder. "But more and more, it's validating people who do things right...
...wonder some advertisers are turning off the tube. American Express has slashed the TV share of its ad budget from 80% a decade ago to less than 35%, replacing commercials, in part, with online mini-films. Pepsi recently relaunched Pepsi One without any TV advertising, which execs at the firm say wouldn't have been the case five years ago. Reebok has also shifted marketing dollars to new media, partly at the expense of the TV budget. "If you look at youth and how they consume media, TV is still an important part of the mix, but especially for young...