Word: pepsi
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...hardened my opinion that the mainstream critical and commercial machinations are perfectly content with a steady stream of tributes to elder generations and a short list of inoffensive “approved” artists that sound like they’re from an elder generation. Ray Charles! The Pepsi guy, before he died this past summer, dropped Genius Loves Company, a compilation of duets with a broad selection of some contemporary artists and some contemporaries of the artist. It’s not an uncommon thing for aging artists to cut a CD of duets, but this...
...BACKWASH On the airwaves, Pepsi ads with David Beckham and other star soccer players were withdrawn because of their surfing themes. American Express nixed a commercial featuring surfer Laird Hamilton's gushing about big waves, and British Airways suspended a month's worth of holiday-package...
Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...
Doing business in Burma has often cost American companies p.r. points: Pepsi, Apple Computer and Levi Strauss are just a few of the U.S. firms that pulled out of the military-ruled state after being pressured by human-rights groups. Now, however, doing business with regimes like the one in Rangoon may cost American companies cash as well as goodwill. Last week, California-based oil giant Unocal chose to settle a landmark lawsuit launched by 14 Burmese refugees who alleged that the company was responsible for human-rights abuses by Burmese soldiers working on the $1.2 billion Yadana gas pipeline...
...celebrity and smart branding quite like Sean (P. Diddy) Combs, 35, head of the sprawling Bad Boy Worldwide Entertainment Group. Combs' $300 million urban empire includes a hip-hop record label, two restaurants, a music-publishing arm and a marketing company, Blue Flame, which teaches FORTUNE 500 clients like Pepsi and Microsoft how to reach an inner-city audience. And in June, Bad Boy's crown jewel, the Sean John clothing line, earned Combs the Menswear Designer of the Year Award from the Council of Fashion Designers...