Word: pepsi
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...much an anachronism as the New Yorker?s Eustace Tilley (a fop with a monocle). Or as Hefner, in his silk pajamas and red smoking jacket, when billionaires wear T shirts. Hef, with his interchangeable sex partners (two are twins) and his trademark pipe traded in for Diet Pepsi and Viagra, has become what we are all in danger of morphing into as we grow old: parodies of our younger selves...
...executive in San Francisco, who had to kiss health insurance goodbye and these days is struggling just to pay the rent. For the past two years, this thirtysomething has been juggling as many as six free-lance projects at a time while taking on survival jobs like handing out Pepsi samples in Wal-Mart. "I'm barely scraping by," says Nieva-Woodgate, who commanded a six-figure salary during the tech boom. And, she adds, if landing free-lance work sounds tough, try getting paid for it: "You're such a small fry, companies pay you whenever the hell they...
...never worked in a restaurant spend his first days as a fast-food honcho? Flipping burgers. Since being named president of Burger King International last month, Kankiwala, 45, has been working at Burger Kings around the globe. The Indian-born exec had been running European business for Pepsi, where he presided over eight straight quarters of market-share growth. He hopes to sate Burger King's hunger for growth by increasing its presence in new markets...
...next-door image and successfully market such “aw shucks” qualities to tweens and tween parents alike. They know to tread lightly on the teen waters, with each media move strategically planned by a legion of media managers—sponsor a milk or Pepsi ad, yes; appear in a racy, possibly cleavage-exposing Guess Jeans spread, no. Over the course of a year these tweens save whales, design clothing lines, tour for their albums, promote new movies, pose for magazine covers and appear at see-and-be-seen tween events like Nickelodeon Kid?...
...name of public service, FM investigates a lesser-known university where students seem to have a firmer grasp on this concept. Historically, Yale University has the been #2 in higher education to Harvard’s #1, the Pepsi to our Coke, the Lexus to our Mercedes. Yet, despite being the undisputed #1 in the pop-culture rankings, Harvard may fall far short of Yale in one very important respect—the happiness of its students...