Word: pepsi
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...Harvard men’s hockey team was an overwhelming favorite in the ECAC preseason polls, released during the league’s annual media day yesterday afternoon at the Pepsi Arena...
...against New York City authorities for putting fuel tanks near its building, which it alleges contributed to the damage. Whatever the outcome of the suits, Deutsche is leaving town anyway, moving across the river to New Jersey. Turkish Pop Culture A new Turkish soda is giving Coca-Cola and Pepsi a fizzy fit - with a little help from U.S. foreign policy. Since Cola Turka hit local shelves two months ago, a high-profile ad campaign has been stoking nationalist sentiment. Starring Chevy Chase as a confused New Yorker struggling to understand why anyone who sips the drink becomes instantly Turkish...
...sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...
...sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...
Britney Spears (whom Beyonce replaced in January as Pepsi pitchwoman) winkingly kept the world up-to-date on her development with I'm Not a Girl, Not Yet a Woman. Beyonce doesn't do innuendo, or at least she doesn't do innuendo that's quite so obvious. Her appeal lies in her ability to be both pious and real; as a devout Methodist who has been linked to Jay-Z (she denies they're anything more than friends), she is too cool not to talk about sex, but she's also too serious to wink about it. Dangerously...