Word: pepsi
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...according to its power," Atrianfar says. And that's from a moderate. For their part, some fundamentalist politicians think negotiating with the U.S. is pointless because, in their view, all American politicians are beholden to the Israeli lobby. "The difference between Republicans and Democrats is like the difference between Pepsi and Coke," says Member of Parliament Bijan Nobaveh, who spent five years in New York City as a reporter for Iranian state television...
...some shows will be big and grand for the giant screen. Other shows, like Comedy Central's on- and off-line hits, will thrive on both platforms. Producers will start conceiving series both as whole entities and repurposable parts--like the Jan. 31 SNL skit involving Pepsi that ran the next night as a Super Bowl ad for Pepsi...
...commercial in bowl history. It's a 90-second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl commercials...
...life. The center is guarded by Saudi police, but it doesn't look or feel anything like a prison. TIME's Scott Macleod, who visited the center in fall 2007, says it's akin to a college campus or country club, where the detainees play Ping-Pong and sip Pepsi. It could hardly be more different from Gitmo...
...Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...