Word: pepsi
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...know when a President is a pop-culture fixture? When he becomes a can of soda. During the coverage of Barack Obama's swearing-in, Pepsi showed off a new advertising campaign that audaciously hopes to benefit from his buzz. Brandishing graphics similar to Obama's change ads and a new logo not unlike his red-white-and-blue O, the spots declared, "Yes you can"--get it? can?--and announced, "Every generation refreshes the world...
...Also available are Obama coasters, lava lamps, jigsaw puzzles, mugs, skateboards, toy trains, CDs, DVDs and, of course, commemorative dinner plates. Ben & Jerry's is introducing a Yes Pecan flavor in honor of Obama's campaign slogan, and Marvel Comics is running a special Inaugural issue of Spider-Man. Pepsi has created the Pepsi Optimism Project with a red, white and blue logo almost identical to Obama's sunrise button. And Obama's face now graces subway tickets sold in the nation's capital...
...staked his DreamWorks Animation's future on the technology; it's the first studio to be creating all its movies in 3-D from here on in, with Monsters vs. Aliens, due out in March, DreamWorks' first native 3-D movie. To promote it, DreamWorks, in conjunction with Pepsi and Intel, this week began giving out free 3-D glasses at grocery and convenience stores nationwide. Katzenberg said that more than 120 million pairs will be on store shelves in time for Super Bowl XLIII. You'll be able to use the glasses to watch a 3-D commercial...
...industry titans Coke and Pepsi have marketed against each other for decades, but the bitterest new battleground is China. Coke has grabbed about 54% of China's soda market, according to Euromonitor International, while Pepsi has 31%. And Coke is gunning for more. The giant recently moved to acquire one of China's biggest drinkmakers, the China Huiyuan Juice Co., for about $2.3 billion. The deal still requires government approval, but if completed, it would give Coke control of a rising star that has 46% of China's fresh-juice market...
...Nooyi, though, is hardly done investing in developing markets. Pepsi announced in September that it would spend $500 million in India over three years to triple its business there. And a month later, Pepsi unveiled plans to invest $1 billion over the next four years to boost production in China as well. "China represents a lot of thirsty individuals," says Jim Gregory, CEO of branding agency CoreBrand. "The opportunity is especially strong when the locally produced products like milk have such terrible quality-control issues. The Chinese will be flocking to American beverage brands for our quality standards alone." They...