Word: pepsico
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...less of it. On average, they consume roughly twice the amount their bodies need. All that gorging has boosted rates of hypertension, heart disease and stroke, costing the U.S. up to $24 billion in health care costs and 150,000 lives every year. Amid growing public-health concern, PepsiCo announced plans to introduce a "designer salt" (its crystals are shaped in a way that wrings more taste out of smaller amounts) that will reduce the sodium in Lay's Classic potato chips and other snacks by 25% over the coming decade...
...what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...CCSR voted in favor of the disclosure of The Boeing Company’s foreign military sales and calls for PepsiCo to increase container recovery and recycling...
...Gatorade PepsiCo, Gatorade's parent, has said it will drop its Tiger Focus drink - whatever the heck that was - though the company insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So it can cut some losses, save some money and perhaps appease some shareholders by letting Tiger go. However, Woods reaches Gatorade's core market, the sports fans who emulate their heroes. The ones who, as the company famously framed it in the early '90s, want to "be like Mike." If Tiger...
Cereal makers have responded to the obesity crisis by reducing calories, fat and sugar and boosting fiber and vitamins. Twelve of some of the country's largest food players - including Kellogg, General Mills and Quaker's parent company, PepsiCo - have promised to market only "better for you" foods to kids under 12. Of course, companies decide what counts as "better for you," ensuring that their products meet the standards. (Read "Watching TV: Even Worse for Kids Than You Think...