Word: pepsico
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Dates: during 1960-1969
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...offices that they have built the world's largest industrial location service. Last week they concluded that they have been in the wrong place themselves. They decided to move Fantus' headquarters out of Manhattan to South Orange, NJ.-following such firms as General Foods, American Can and PepsiCo, which have shifted large operations outside the city...
...preparing advertising copy and arranging to start production of a saccharin-sweetened syrup for Fresca, which will contain only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged...
...cyclamates must be removed from shelves by Jan.1. The announcement took some producers unaware. Instead of trying to fight the ban, Coca-Cola officials say that they are experimenting with other "formulations" for their Tab and Fresca diet drinks, and will probably switch to some other low-calorie sweetener. PepsiCo, which was obviously not caught napping, immediately announced that it will begin marketing within a few weeks cyclamate-free Diet Pepsi-Cola "with a touch of real sugar...
...Among its clients: Heinz, Ford, Manufacturers Hanover Trust, Upjohn, Brunswick, Inland Steel, Union Carbide, PepsiCo, Emhart and Tenneco...
...thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...