Word: pepsico
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Dates: during 1970-1979
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...PepsiCo's Argentine subsidiary, was abducted near his suburban home...
Polaroid and PepsiCo provide similar fringe benefits, and both companies have set up a $100,000 education trust fund for nonwhites called ASSET (for American-South African Study and Educational Trust...
Already such corporate giants as General Motors, Gulf Oil, International Nickel, Pepsico and Texaco have adopted variants of the performance-shares idea. At annual meetings this spring, shareholders of such other firms as Aetna Life & Casualty, Continental Telephone Corp., First National City Corp. and R.R. Donnelly & Sons also are being asked to vote their approval to some form of the plan...
...PepsiCo technicians will oversee the remodeling of a Soviet bottling plant capable of turning out some 3,000,000 cases of the beverage annually. As with Pepsi's bottling affiliates throughout the world, including several in Eastern Europe, the Soviet plant will use concentrate produced in the U.S. but will be owned locally. Kendall claims that the Soviets will allow some advertising-a form of expression almost never used in Russia for competitive advantage...
...Russians already are copious gulpers of sweetened, carbonated fruit waters (common flavors: apple and cherry). In addition, they like a thirst quencher called kvass, which is made from dark bread and has about the same color as Pepsi-but tastes nothing like it at all. Aside from whatever profits PepsiCo makes on the deal, it may carry one other happy benefit. The droves of U.S. businessmen going to Moscow may be able to sip something during their negotiations other than the ever-present mineral water...