Word: pepsico
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Dates: during 1980-1989
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While he was developing Mac, Jobs, who became Apple's chairman in 1981, was looking for a new president to guide the company. He ultimately recruited John Sculley, 44, from PepsiCo with a salary and bonus package worth $2 million. Sculley soon began putting some order in the Apple crate. He started by easing out six of the firm's 15 senior executives. Two officials pictured in the company's annual report, which was mailed out only last month, no longer hold the same positions. Sculley, who often lapses into M.B.A.-speak, describes his pruning...
...soft-drink market in 1981 to 5.1% last year. Moreover, the Dallas-based firm knew things might continue getting worse because it lacks the financial and marketing clout to compete effectively against the soft-drink industry's giants: Coca-Cola (1982 sales: $6.2 billion) and highly diversified PepsiCo (1982 sales: $7.5 billion). So, taking a hint from one of its old commercials, Dr Pepper has been looking for a friendly pepper-upper. Last week the company found one. Dr Pepper agreed to be acquired for $512.5 million by Forstmann Little & Co., a closely held New York investment firm...
Archrival PepsiCo (1982 sales: $7.5 billion), a food, beverage and sporting-goods conglomerate, offers five different types of cola (Pepsi, Diet Pepsi, Pepsi Free, Pepsi Light and Sugar Free Pepsi Free...
...newest twist in the war for the taste buds of America is the shift in diet-cola advertising campaigns to appeal to male audiences. "We have found that 40% of our Pepsi Light drinkers were men, even though we never made a point of reaching them," says Joseph Block, PepsiCo vice president. Pepsi has accordingly embarked on a $10 million drive to "reposition" Pepsi Light closer to the men's locker room. One new commercial in fact is shot in a football locker room and features singing and dancing behemoths of the New York Giants defensive unit declaring that...
...architect, felt strongly that the era needed an architectural expression. He commissioned Gordon Bunshaft of Skidmore, Owings & Merrill to find it for Lever's new headquarters on Park Avenue between East 53rd and East 54th streets. The inspiration for Bunshaft, who later built the glass-walled PepsiCo, Inc., building in New York City and the Hirshhorn Museum and Sculpture Garden in Washington, D.C., was the International Style. It was the architecture of functionalism that had originated in Europe before World War II and had been introduced in New York by the international team of architects that designed the United...