Word: pepsico
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Dates: during 1990-1999
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...private Catholic college in Ohio, he was less worried about getting in than about how his family would come up with the more than $20,000 a year it was going to cost. Thomas Wartmann, Christopher's dad and a route salesman in the Frito-Lay division of PepsiCo, earned just $38,000 last year, and Christopher's mother Eva earned $17,000 as a tennis coordinator at a country club. They faced a challenge common to the families of more than a million aspiring college students each year: how to pay the tuition, room and board that, without some...
Thomas Wartmann deserves high marks as well. As a 25-year employee of PepsiCo, he had heard about the company's generous scholarship programs and made a mental note to have Christopher apply for one when the time came. Christopher did apply and "let out a whooping scream" when he won the maximum amount: $8,000. The University of Dayton kicked in $7,500 in scholarship and grant aid (money that won't have to be paid back), leaving the Wartmanns with a bill of just $5,500, which they plan to pay in 10 monthly installments of $550 each...
...author is a hedge-fund manager. He currently owns option calls on Pepsico. His regular musing on the stock market can be found on the Web at TheStreet.com
...market, to Pepsi's 31%. Coke has captured 48% of the world market, while Pepsi lags with 22%, estimates Beverage Digest. Goizueta, a globalist, has pushed sales hard outside the U.S. Coke gets 71% of its revenue abroad, while Pepsi generates more than 70% in the U.S. Last year PepsiCo's sales rose 5%, to $31.6 billion, but its earnings fell 28%, to $1.1 billion. Hindered by a strong dollar, which hurts foreign sales, Coke's revenues rose only 3% in 1996, to $18.5 billion. But earnings rose almost 17%, to $3.5 billion...
Upon graduation from Williams College (where he started four businesses, including a lucrative airport shuttle), Case leaped into a life in corporate America. Working for giants like PepsiCo and Procter & Gamble, he chafed at the implacable peculiarities of management, but he also took careful notes. At P&G, for instance, he had a front-row seat for corporate marketing. He still chuckles about the P&G executives so dazzled by the success of Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner...