Word: pepsico
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Dates: during 1990-1999
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...manicured suburbs that surround AOL's Dulles headquarters. "There's an inside Silicon Valley syndrome that is out of touch with what consumers want," Case says. "Our market is everybody else." Internal research suggests "everybody else" could push AOL to 25 million members by 1999. Says Case, once a PepsiCo marketer: "We want to be the Coca-Cola of the online world...
...pristine fiber glass" and available for only $4,995). As Star Wars Insider, an official fan-club publication, puts it: "There is more nifty stuff to buy [than ever before] if that's how you choose to express Star Wars-ness." Throw in a $2 billion marketing agreement with PepsiCo, and Star Wars-ness is arguably more potent a force than ever before...
Decades ago, both Coca-Cola and PepsiCo assumed that because both were terrific at selling soda, they should be able to transfer that ability to other consumer products. This is one of corporate America's great fallacies...
...outlets, with sales of more than $20 billion. The restaurant group was eating capital the way a teenager can go through an extra-large taco, capital that could have been fueling growth at Pepsi. Says CEO Roger A. Enrico: "Our goal in taking these steps is to dramatically sharpen PepsiCo's focus." He needs to, given Pepsi's loss of global share. Pepsi will keep Frito-Lay, the undisputed king of snacks. This leaves Enrico free to return to the cola wars. Things are about to get interesting...
...Harvard and Stanford's decision to deny contracts to PepsiCo was in all probability a significant factor in PepsiCo's decisions to withdraw from Burma," Simons said...