Word: pepsico
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Dates: during 1990-1999
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Past efforts by the Burma Action Group convinced dining services to deny a contract to PepsiCo, a major investor in Burma. They also successfully lobbied the Harvard Corporation to vote in favor of adopting codes of conduct for corporations investing in Burma...
...Pepsico's namesake business has suddenly gone flat. A couple of years ago, Pepsi's internationalists trotted out an ambitious plan to close the cola gap. Pepsi was then being outsold outside the U.S. by 3 to 1, and the idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business...
...gulp!--has Venezuela. For the past 50 years, Pepsi had been the choice of generations of Venezuelans, holding a 40% market share; the country of 21 million was one of Pepsi's Top 10 global markets. The relationship was cushioned by the friendship between PepsiCo boss Enrico and Oswaldo Cisneros, CEO of Embotelladras Hit de Venezuela, the Pepsi bottler there. But Cisneros became a Coke convert for a reported price of $300 million, a whopping chunk of cash for half interest in the business. The swiftness of the deal left Pepsi's regional president, Alberto Uribe, sputtering with rage: "Oswaldo...
Remarkably, PepsiCo ably demonstrates how much gold there is in being the eternal silver-medal winner. The company is still a veritable junk-food juggernaut that includes Frito-Lay, which dominates the salty-snack industry the way you-know-who does soft drinks. There are also the fast-food restaurants Taco Bell, Pizza Hut and KFC, a division that is on the rebound. The entire company brought in revenues of $30 billion and profits of $1.99 billion in 1995. The stock, which recently split, increased some 70% last year...
...folks in Atlanta are trying to keep their recent successes in perspective. Says Goizueta: "There's a feeling of euphoria in certain groups. It's not the time to become euphoric. All we have done is to raise the bar." Goizueta also knows that PepsiCo CEO Enrico is famous for parachuting into the company's troubled businesses and turning them around in short order. Earlier this decade he made Frito-Lay a killer. And last year he created a new recipe for the struggling restaurant chains. He is best known, however, for revitalizing Pepsi's soft-drink business...