Word: pepsico
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Dates: during 2000-2009
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Meanwhile, the food industry's giants are expanding their organic efforts. Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks. The multinationals have also been snapping up small organic- and natural-foods firms, retooling their offerings and bringing more marketing and distribution savvy to the mix. Since Heinz bought a 19.5% stake in the Hain Celestial Group--a conglomerate that includes Celestial Seasonings teas and Earth's Best organic baby food--the ketchup king has pushed Hain products into...
...using this ancient tag line underscores a problem: Coke hasn't had a catchy verse to crow about in years, and although it spent nearly $2 billion last year advertising its various brands around the globe, Coke saw its share of the critical U.S. cola market decline. Meanwhile, PepsiCo is riding a sizzling Britney Spears?led ad campaign to a bigger share, and has launched an audacious assault on Coke's long-held sponsorships. The cola fight is heating up, and Pepsi is landing most of the punches...
...share - but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of every 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist. PepsiCo recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke, meanwhile, dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts...
...because there are more important things in the world. In fact, the council’s work on Burma was some of its most effective: due in large part to the council’s pressure on Harvard University Dining Services not to sign an exclusive contract with PepsiCo, that company pulled out of Burma in 1996— a major victory in the free Burma movement. I know this pales in comparison to, say, providing concerts on-campus, but some of us reactionaries still believe that the private sector, rather than government, should be responsible for entertainment...
...ACSR's debate on the measures, which involved Coca-Cola, Kellogg, Safeway, PepsiCo, Quaker Oats and McDonald's among others, centered on the question of the lack of evidence about the safety of genetically modified organisms (GMOs). "Everybody agreed there was little information on the safety or danger of these products. People interpreted this fact differently," Tolchin said...