Word: pepsico
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Dates: during 2000-2009
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...PepsiCo, whose Frito-Lay snack foods represent 62% of its North American business, in September 2002 became one of the first food processors to cut trans fats, starting with its Doritos, Tostitos and Cheetos lines. The company says the conversion, which involved modifying 187 production lines and required 250 analytical tests of the reformulated snacks, trimmed $22 million from its bottom line in 2003. Taking the trans fats out of a product without affecting taste is often far more complex and costly than developing a new one from scratch. That's partly why Kraft had to be pushed to speed...
PATRICK OLLIER, French Deputy, on rumors of a possible bid by PepsiCo for France's Danone
...Pepsi-Cola USA, about new Coke: "Clearly this is the Edsel of the '80s. This was a terrible mistake. Coke's got a lemon on its hands, and now they're trying to make lemonade." On Wall Street, though, Coke jumped $2.37 a share on the announcement, while PepsiCo stock sagged 75¢. In Washington, Democratic Senator David Pryor of Arkansas, an admitted Cokeaholic, expressed his jubilation on the Senate floor. In a speech between a debate over disinvestment in South Africa and action on the Safe Drinking Water Act, Pryor called Coke's capitulation "a very meaningful moment...
...deal with Tate, McNeil Nutritionals, a Johnson & Johnson division, is rolling out a sugar-Splenda blend for baking in August. Splenda, already used in thousands of manufactured foods (one appeal: it withstands heat better than alternatives do), is also going into new mid-calorie sodas from Coca-Cola and PepsiCo. Earlier this year, Splenda was okayed for sale in the European Union. Tate is spending $30 million to expand its sole Splenda plant, in Alabama. The potential catch: many Splenda users are converting from real sugar--Tate's main business. Says Charlie Mills, an analyst at Credit Suisse First Boston...
...Corporations like Pepsico look at the obesity epidemic as a business opportunity. Michelle Rosen, Senior Director at McDonald?s said that they needed to add ?more food choices to their balanced portfolio.? Since McDonald?s relaunched their salad campaign last year they?ve served over 200 million salads. Sliced apples and 1% milk are the next menu additions...