Word: pepsico
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Dates: during 2000-2009
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...adding another: advertiser. In April, Kingdom Holding Co., the $21 billion investment firm that Alwaleed runs, started advertising itself on CNN and CNBC and in the Wall Street Journal, the Financial Times and other media. The ads highlight Kingdom's stakes in a dozen megafirms, such as Citigroup, PepsiCo, News Corp. and Four Seasons Hotels, and include the tag line "Reaching out through global investments." To some, it sounded as if the U.S.-educated prince was trying to use commercials to prepare the way for an IPO--and perhaps ease terrorism tensions between Saudi Arabia and the U.S. (It wasn...
...Richard Carmona, U.S. Surgeon General; Eric Hentges, who is redesigning the food pyramid for the U.S. Department of Agriculture; Dr. T. Berry Brazelton, one of America's leading child psychiatrists; Kelly Brownell, Yale's top expert on eating disorders; Brock Leach, senior vice president and chief innovation officer at PepsiCo; Ann Fudge, chairman of the giant ad agency Young & Rubicam; and Marva Smalls, executive vice president of Nickelodeon, whose ad campaigns encourage young viewers to get off the couch and play outside...
...them have anything to do with cheated-on plaintiffs or weasely defendants. The first is the unfortunate coupling of Julianne Moore with this formulaic froth. The second, the marriage of product placement and movie making. The offspring of that particular happy union is this movie, an extended advertisement for Pepsico, various other snackfood products, and the Ireland tourism board, with some half-hearted cosmetic surgery humor thrown in for good measure...
...time, Jerry Seinfeld and American Express can prevent movies like this from being made. They can have their internet advertainment and theater-goers can savor the realistic choice a woman in emotional duress would make when fleeing a convenience store: chocolate or ice cream, products not made by Pepsico...
...would think a recovering global economy would be good for a company like Coca-Cola. But the Atlanta soft-drink giant has been facing multinational malfunctions. In February, India's Parliament alleged that Coke's soft drinks contain pesticide residue. (India levied similar charges against PepsiCo.) Meanwhile, U.S. investigators are probing whether the company oversold its product in Japan to pad short-term results--a practice known as channel stuffing. In Britain, the press has been ridiculing Dasani, Coke's purified-water brand. It turns out Dasani does not flow from mountain springs in Switzerland but from the taps...