Word: pepsico
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Dates: during 2010-2019
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...less of it. On average, they consume roughly twice the amount their bodies need. All that gorging has boosted rates of hypertension, heart disease and stroke, costing the U.S. up to $24 billion in health care costs and 150,000 lives every year. Amid growing public-health concern, PepsiCo announced plans to introduce a "designer salt" (its crystals are shaped in a way that wrings more taste out of smaller amounts) that will reduce the sodium in Lay's Classic potato chips and other snacks by 25% over the coming decade...
...what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...