Word: pepsico
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...Atlanta goliath has used Pepsi as a punching bag, kicking its can from Turkestan to Tallahassee and creating vast amounts of wealth for shareholders in the process. Who wouldn't want a foe like that? By the time Roger Enrico walked into the chief executive's suite at PepsiCo headquarters in Purchase, N.Y., three years ago, the company's performance had detached itself from its image as a vaunted marketing maverick that launched the cola wars in the '80s. The numbers tell all: in the U.S., Pepsi sells a single soda for every three Cokes. The troops were as confused...
Dashing, mercurial, impetuous and given to wild bouts of infectious enthusiasm--Microsoft employees were warned to beware of his "reality-distortion field"--Jobs drove Apple's engineers to build not just good but "insanely great" products that would "make a dent in the universe." He lured PepsiCo's designated heir to his Cupertino, Calif., headquarters with what may have been history's craftiest job pitch. "Do you want to spend the rest of your life selling sugared water," he asked John Sculley, "or do you want a chance to change the world...
...Frito-Lay plant there runs through an expanded treatment facility in order to minimize environmental problems. That expansion was part of a multimillion-dollar incentive package the AEDC gave Frito-Lay to lure the company to Jonesboro. Frito-Lay is not exactly needy. It is a profitable subsidiary of PepsiCo Inc., the giant soft-drink and snack-food company that had sales of $20.9 billion...
...busily boosting quality and shutting down poorly performing stores. Under pressure from Papa John's, Pizza Hut spent $50 million last year to roll out what it called Totally New Pizzas, featuring thicker tomato sauce, fresh sliced vegetables and meatier toppings. Meanwhile, Pizza Hut has closed 250 stores since PepsiCo spun it and siblings Taco Bell and KFC into Tricon last year. The new strategy pushed Pizza Hut's same-store sales up a strong 9% in the second quarter, although the company said last week the pace slowed to 4% in the third quarter. "Pizza Hut has generated very...
...Pizza Hut's own challenge to customers to find a better pizza, Papa John's twitted its rival for using tomato sauce made from yucky-sounding "remanufactured paste." To rub in more salt, Papa John's called on Pizza Hut co-founder Frank Carney, who sold the chain to PepsiCo in 1977 and now owns more than 70 Papa John's franchises, to declare in television spots, "Sorry, guys, I found a better pizza." Schnatter professes to be delighted that Pizza Hut responded angrily with a lawsuit, which he calls a publicity stunt. "They took the bait," Schnatter says...