Word: pepsico
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...this was an odd TV moment when parody and plug became one. The Taco Bell Dana Carvey Show was intended to be an ironic resurrection of 1950s-style brand-name TV shows like The Lux Video Theatre or The U.S. Steel Hour. The deal originally struck between ABC and Pepsico, Taco Bell's parent company, was that each week a different member of the Pepsi family would serve as "both title and target" for Carvey's wry satire, positioning the sponsor as quite the cool dude for rope-a-doping a few edgy punches...
...future Carvey shows the day after the premiere, though the company wouldn't say whether it objected to the ribald skits (which included a prosthetically enhanced President Clinton breast-feeding animals) or the darts aimed at the ad business. ABC quickly promised to tame the show, and Pepsico decided to limit sponsorship to its less familial, more attitude-seeking brands, and thus was born last week's somewhat safer episode, The Mug Root Beer Dana Carvey Show...
...rejecting PepsiCo's contract, Harvard would become one more example of how the company's involvement in Burma is really affecting more than five percent of their business, according to Billinguess...
Since this issue has arisen, Coca-Cola has made a better offer than their current contract but PepsiCo's contract retains the more competitive edge...
Stanford University is attempting to make a similar choice, as they are deciding whether to accept or reject Taco Bell, a PepsiCo subsidiary...