Word: pepsico
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...deal with Tate, McNeil Nutritionals, a Johnson & Johnson division, is rolling out a sugar-Splenda blend for baking in August. Splenda, already used in thousands of manufactured foods (one appeal: it withstands heat better than alternatives do), is also going into new mid-calorie sodas from Coca-Cola and PepsiCo. Earlier this year, Splenda was okayed for sale in the European Union. Tate is spending $30 million to expand its sole Splenda plant, in Alabama. The potential catch: many Splenda users are converting from real sugar--Tate's main business. Says Charlie Mills, an analyst at Credit Suisse First Boston...
...Corporations like Pepsico look at the obesity epidemic as a business opportunity. Michelle Rosen, Senior Director at McDonald?s said that they needed to add ?more food choices to their balanced portfolio.? Since McDonald?s relaunched their salad campaign last year they?ve served over 200 million salads. Sliced apples and 1% milk are the next menu additions...
...adding another: advertiser. In April, Kingdom Holding Co., the $21 billion investment firm that Alwaleed runs, started advertising itself on CNN and CNBC and in the Wall Street Journal, the Financial Times and other media. The ads highlight Kingdom's stakes in a dozen megafirms, such as Citigroup, PepsiCo, News Corp. and Four Seasons Hotels, and include the tag line "Reaching out through global investments." To some, it sounded as if the U.S.-educated prince was trying to use commercials to prepare the way for an IPO--and perhaps ease terrorism tensions between Saudi Arabia and the U.S. (It wasn...
...Richard Carmona, U.S. Surgeon General; Eric Hentges, who is redesigning the food pyramid for the U.S. Department of Agriculture; Dr. T. Berry Brazelton, one of America's leading child psychiatrists; Kelly Brownell, Yale's top expert on eating disorders; Brock Leach, senior vice president and chief innovation officer at PepsiCo; Ann Fudge, chairman of the giant ad agency Young & Rubicam; and Marva Smalls, executive vice president of Nickelodeon, whose ad campaigns encourage young viewers to get off the couch and play outside...
...time, Jerry Seinfeld and American Express can prevent movies like this from being made. They can have their internet advertainment and theater-goers can savor the realistic choice a woman in emotional duress would make when fleeing a convenience store: chocolate or ice cream, products not made by Pepsico...