Word: pepsis
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...Union, two gaps have existed in trade relations: the Soviets have not bought any widely distributed U.S. consumer goods, nor has any American product been manufactured in Russia. Last week both gaps were filled-and of all the products the Soviets could have chosen, they decided to ask for "Pepsi, please." Soyuzplodoimport, a Soviet foreign trade corporation, and PepsiCo Chairman Donald M. Kendall reached an agreement giving Pepsi exclusive rights to market cola beverages to be bottled in Russia. The No. 2 U.S. soft drink will thus become the first bit of everyday Americana available to consumers in the Soviet...
...PepsiCo deal involves hard as well as soft drinks. The company will import a whole bar shelf of Soviet liquors, including vodka, brandy, cordials and wine, which will be marketed by Monsieur Henri Wines Ltd., a PepsiCo division. Under an ingenious sales-incentive plan, the quantity of Pepsi allowed in Russia will be tied directly to the sale of Soviet potables to Americans. In effect, sharp Soviet traders found a way to get an aggressive American firm to push their liquor hard. PepsiCo officials are also pleased, since U.S. products have high prestige in Russia and sell almost instantly...
Within the past week, Donald M. Kendall, chairman of Pepsico and this year's Industry division head of the Committee to re-elect the President, announced that an agreement to place Pepsi-Cola on the Soviet market had been concluded with the Ministry of Trade. Nixon's years with Mudge Rose may throw light on the recent agreement...
...another bit, Ernestine complains to Joan Crawford that she was robbed of a dime by a Pepsi-Cola machine. "I want it back, all ten cents of it," she informs Crawford, a highly publicized member of Pepsi's board of directors. Unless she gets it, Ernestine promises, Pepsi's phones will be ripped out a six-pack at a time. "You don't understand," she tells anyone who disputes her authority. "This is the telephone company. We are not subject to city, state, or federal legislation. We are omnipotent...
...Streets. This summer there will also be matches in the ghettos -courtesy of two soft-drink companies. Pepsi-Cola's program will use mobile units, which upon reaching a site in low-income sections of New York, Boston and Philadelphia will stop, mark out a playing area on the street, pop up nets and backdrops, and hold court. The National Junior Tennis League, partly funded by Coca-Cola, is even more ambitious. After a slow start three years ago, it will operate this summer in more than 20 cities, reaching 30,000 youngsters. The idea, says the league...