Word: pepsis
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Dates: during 1980-1989
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...events marked the sad end of a chapter in Apple's history that began happily in the spring of 1983. Convinced that his company needed managerial help in doing battle with mighty IBM, Jobs spent several months trying to persuade Sculley, a marketing whiz who was then president of Pepsi- Cola, to become Apple's chief executive. In a ritual that resembled an old- fashioned courtship, the two men spent weekends together, roaming New York's Central Park and strolling through museums. The executives seemed so well matched that when talking to others they would often finish each other...
Forsyth had another suggestion for why there were no refreshments barely an hour into the party. "This is simply a very thirsty class," he said. The Class of '89 had apparently polished off 100 cases of Pepsi--the standard order for the whole of Froshweek--by Wednesday...
...panel--a series of inlaid walls and ancient colonial doors still in use--shows the passage of time richly through layers of pastel paint. A Pepsi logo can just be noticed disappearing under splotches of local color...
Lastly, think of what it did to Pepsi's advertising budget; first forcing the Coke competitor to abandon its highly succesful "new generation" campaign featuring Michael Jackson and Lionel Richie to rush out a new ad proclaiming the death of Coke, and now forcing Pepsi to cancel such advertising with the return of Classic Coke...
...most obvious is all the talk about grocery stores not being able to stock both versions of Coke. The fact is that most people--even Gay Mullins, the Seattle man who formed Old Cola Drinkers of America--can't tell the difference between old Coke, new Coke, Pepsi, and motor oil. But if Coke can get twice the exposure on grocery store shelves (Pepsi's stronghold is grocery stores; Coke does better in fountains), the Atlanta-based bottling company is likely to sell twice as much as any other soft drink...