Word: pepsis
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Dates: during 1980-1989
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...Coca-Cola headquarters in Atlanta say they get 1,500 calls a day, almost four times the normal volume. Most of the callers, says Coke, are "concerned." And how. "I hate the new stuff," says Sharlotte Donnelly, 36, an anthropologist in Cincinnati. "It's too sweet. It tastes like Pepsi." Says Wendy Koskela, 35, vice president of an insurance brokerage in San Francisco: "Real Coke had punch. This tastes almost like it's flat...
Store 24: Just by its name, this all-night deli makes it the most familiar of after hours haunts. Don't eat their pre-prepared food, but look for specials on sizes of Pepsi bigger than you ever knew existed. At 2:30 in the morning, you can't beat Store 24's Entenmann's cookies and Doritos with Picante sauce, no matter how much they charge you. Why Store 24 stock mugs, mops, greeting cards and the like is a mystery to most Cantabridgians who never seem to run into the urgent need for them late at night...
...become the promotion battle of the century. Pepsi-Cola last week responded with a quick advertising onslaught to Coca-Cola's announcement that it had reconcocted its 99-year-old secret formula. Pepsi began the estimated $2.5 million campaign, produced by Batten, Barton, Durstine & Osborn, with a 30-second prime-time spot that will be broadcast for a month on the three major networks. In the ad a wistful-looking teenage girl stares straight at the camera and says, "Would somebody out there tell me why Coke did it? Why they changed? They told us they were 'the real thing...
...eager was Pepsi to capitalize on its rival's new taste that it videotaped the commercial the weekend after Coke's surprise announcement and rushed it onto the air the following Monday. Normally television advertisements are done on film, and production can take months. Explained Director of Publicity Rebecca Madeira: "We are taking advantage of what we see as a big window to win over dyed-in-the-wool Coca-Cola drinkers...
Coke, though, will answer the Pepsi Challenge. Last week, for example, company officials sped some of the first cans of the new drink from a Queens bottling plant to Manhattan's Battery Park, where they loaded them aboard a tugboat and took them to Liberty Island. Then in a brief ceremony, Charles E.F. Millard, chairman of the Coca-Cola Bottling Co. of New York, presented a can to a worker on the Statue of Liberty renovation project. As the new Coke is introduced into various marketing areas, it will be accompanied by a barrage of commercials, including one that shows...