Word: pepsis
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Dates: during 1980-1989
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Directing the developments at Apple is Sculley, 44, who in April was lured away from a job as president of Pepsi-Cola with an offer of $2 million for his first year at work. Sculley has been arriving at Apple headquarters in Cupertino, Calif, as early as 7:30 some mornings and setting a pace that many of the young executives have had trouble maintaining. Though he occasionally discards his preppie suits for open-necked shirts and rumpled slacks, he has been trying to instill discipline and induce a streak of humility in an organization where confidence bordered on arrogance...
Coca-Cola's announcement put it ahead of archrival Pepsi-Cola, which is not happy over Coke's head start. Said one official curtly: "Pepsi will announce its plans in the near future." Coke's move marks the first time in 30 years that a major producer has led the market with a new drink. Innovations usually have come from smaller bottlers. By moving first, Coke will act as a giant magnet to draw others to aspartame faster...
...hopes that Century will help the company regain the No. 1 sales position, which it held for 25 years but lost in the first quarter to Philip Morris (total 1982 sales: $9.1 billion). The big two, which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...replaced the euphoria of early spring. The F.D.N.'s political and military leaders are divided among themselves. "Our people feel we are fighting a much more powerful enemy than we ever expected," admits a worried F.D.N. leader. "They have trucks and planes and are even bringing vans of Pepsi-Cola to the front. Only the Honduran army is behind us, and we can't draw back any further...
...wasn't proctoring exams. Although he monitored tests for no more than a small fraction of the year, one could often run into him during the off season in the back corridors of Mem Hall, his formidable midsection barely contained by a stylish outfit, the obligatory tall bottle of Pepsi at his side...