Word: pepsis
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Dates: during 1980-1989
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Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...
Wattleton can be imperious. She travels first-class while her aides ride coach. Recently in Chicago, she retired to a hotel suite for a solitary lunch. As she bit into her sandwich, she asked an aide to get her a Coke. The young woman returned with a can of Pepsi. "Is this all right?" she asked. "No," Wattleton replied. "I said Coke, not Pepsi. There is a difference...
...cassette of Top Gun was the first film to carry a commercial plug (Diet Pepsi was the sponsor), but since then the tapes of a dozen or so other movies have hawked everything from candy bars (Moonstruck, Dirty Dancing) to Jeeps (Platoon). Though the just released cassette of Rain Man sells for no less than $89.95, its distributors, capitalizing on the vintage Buick that is featured in the film, put in an ad for -- you guessed it -- Buick. The otherwise splendid new release of The Wizard of Oz starts off with a one-minute Downy commercial...
...under criticism for the Mapplethorpe show and for another show that contained Andres Serrano's Piss Christ, the photograph of a crucifix in what the title says is urine. Owr-Chall is said to be yielding to censorship, when she is clearly yielding to political and financial pressure, as Pepsi yielded to commercial pressure over the Madonna...
...made by racists. These mobilizations of social opprobrium are not examples of repression but of freedom of expression by committed people who censured without censoring, who expressed the kinds of belief the First Amendment guarantees. I do not, as a result, get whatever I approve of subsidized, either by Pepsi or the government. But neither does the law come in to silence Tipper Gore or Frank Zappa or even that filthy rag, the Dartmouth Review...