Word: pepsis
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...months Gina Cruz, a Manila grandmother, played Pepsi-Cola's Numbers Fever promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the numbers printed inside would win her a 1 million peso ($40,000) prize. When the magic number, 349, was announced in May 1992, Cruz was overjoyed to find she had not one but two caps bearing the winning digits. She promptly fainted...
...promotion quickly turned into a nightmare. Disgruntled "winners" banded together in protest groups, fanning anti-Pepsi flames at frequent demonstrations and marches. More than 22,000 people holding the 349 number filed 689 civil suits seeking damages, as well as 5,200 criminal complaints alleging fraud and deception...
...Pepsi...
What motivated so many bogus complaints about Pepsi...
...PEPSI HOAXERS...