Word: pepsis
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...wizards who market soft drinks know that America is a fad-happy nation, and Pepsi has long been adroit at catching or creating the latest wave. But there is sometimes a dark side to the national thirst to be part of a trend. Jangling deep in the psyche of some souls, it appears, is an irresistible urge to be certified on the 5 o'clock news as a victim, a stoic survivor of sinister forces. Last week Pepsi found itself at the center of one of the weirdest such ripples of the media age, first as alleged victimizer, then...
...began when Earl and Mary Triplett returned from a 61st wedding anniversary vacation in Alaska to their home near Tacoma, Washington, popped open a Diet Pepsi, and then trundled off to bed. The next morning Earl picked up the container, which had been left overnight on a table, heard a rattle and was surprised to find a syringe inside. The couple called their lawyer, who called the press and local health officials, who alerted the police. And thus a frenzy was born...
Within days, similar reports poured in from around the country: more than 50 complaints in 23 states. In New York City, a man claimed that he accidentally swallowed two pins that were in a Pepsi bottle. In Beach City, Ohio, a woman said she found a sewing needle in a can of the soft drink. And in Jacksonville, Florida, a man discovered a screw in his beverage container. Pepsi's chief executive Craig A. Weatherup scurried from Nightline to MacNeil/ Lehrer to the morning network shows, looking concerned and attempting damage control...
...entire situation is enough to break a die-hard Pepsi lover's heart. The Pepsico I once knew is dead and gone. It doesn't respond to the people any more...
...been thinking hard about my life lately, and I just don't think Pepsi fits into it any more. I've been exploring other soft drinks. You know, I hear L. Ron Hubbard drank a lot of Dr. Pepper...