Word: pepsis
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...devout Pepsi drinker. Despite shifts in fads and general opinion, I was true to my soft drink. Peer pressure and public ridicule could never sway my faith sneered at the weak-willed fools who fluctuated monthly between Pepsi and that other cola...
What becalms a legend most? Familiarity and longevity are the twin chief curses of American celebrity. Hustling Pepsi on TV -- in the foxy company of a trio of backup singers hovering over the keyboard, dispensing flash-point smiles -- may do wonders for the soda, but it does tend to sell soul a bit short. It's tough to be a genius and a pitchman at the same time, especially when the TV spots contain more concentrated energy than your last half-dozen albums...
...convinced that consumers equate transparent with natural and healthy. Result: products like clear dishwashing liquid and clear roll-on deodorant. Soft-drink titan Coca-Cola has invented a colorless version of its classic diet soda Tab, while rival Pepsico has struck back with "Crystal" equivalents of regular and Diet Pepsi, as sweet as ever but clear as water...
...During McCann's long and successful partnership with Coca- Cola, the agency has scored with such popular notions as "Things Go Better with Coke" and "It's the Real Thing." But over the past few years, while Michael Jackson moonwalked and Ray Charles sang "Uh-huh" for archrival Pepsi, Coca-Cola Classic's advertising often seemed somewhat flat. Something had to give...
...some of the zanier rumors that have swirled around him. He rebutted the charge that he sleeps in a , hyperbaric chamber; the photo suggesting that he did actually showed him, he said, testing equipment at a burn center he founded after being "burned very badly" while shooting a 1984 Pepsi spot...