Word: pepsis
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...drinks are everywhere: Crystal Pepsi, Tab Clear, Everlast. Now a French brewery has come up with a nonalcoholic beer for pets, made from brewery leftovers. Why? Hey, they're French...
...avoid becoming the family's buffoonish freeloader. It seemed benign for him to be employed by his brother's friends, television producers Harry Thomason and Linda Bloodworth-Thomason, working on the set of Designing Women and warming up the studio audience with his band. But now Coke and Pepsi are talking about the possibility of endorsements; on a Los Angeles radio show last month, he was asked to answer questions about everything from his brother's plans for the aerospace industry to his attitude toward the FCC. Chat hosts from Howard Stern to Larry King want him on their shows...
...proenvironment leanings, has also invaded the $48 billion soft-drink market. Coca-Cola has the latest entry: Tab Clear, a colorless, calorie-free version of its 29-year-old diet drink. Coke says it's being positioned as a "mainstream cola," though it will have to swim against Crystal Pepsi, a low-sodium, no-preservative version of the industry's second-best-selling soft drink, as well as a pack that includes 30 other transparent rivals, such as 7-Up, Sprite and, for the real back-to-basics crowd, water...
Aliens prefer Pepsi. In another commercial, they go for Mars candy. Or never leave home planet without their American Express. Or their L.A. Gear. Uh-oh, they're yuppies! Watch for a new network series: martiansomething...
...last week, is billed as "corrective advertising," aimed at misperceptions fostered by Visa advertising that the American Express card is not accepted in Barcelona. "The Olympics don't take American Express," warns Visa. Counters the American Express ad: "And remember, to visit Spain, you don't need a visa." Pepsi is taking a sentimental approach. Its commercial features Magic Johnson, a mainstay of the U.S. basketball team...