Word: pepsis
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Still, Gatorade cannot afford to be complacent; it will be hard-pressed to match the distribution reach of Coke and Pepsi. Besides its grocery- and convenience-store business, for example, Coke has 350,000 vending-machine and fountain outlets in the U.S. alone. And the vending machines, the company says, are perfect "sampling points" for customers to try a new product like PowerAde...
Americana: Harris' last meal was two large pizzas, a bucket of Kentucky Fried Chicken, a six-pack of Pepsi, a bag of jelly beans, a pack of Camel cigarettes. Junk food was a sort of surreal motif in the case. In 1978 Harris murdered two teenage boys in order to steal their car for a bank robbery, and, having killed them, he finished the burgers they had been eating. (My theory is that Harris would be alive today if he had not eaten the burgers. That detail must have struck the jurors as the cool, novelistic touch of Satan...
...DIET PEPSI...
...creation of Lintas: New York, the ad agency that has handled the Diet Coke account since the product was introduced in 1982. Ten months ago, Lintas launched an effort to reinvigorate its "Just for the taste of it" campaign, at least partly in response to rival Diet Pepsi's "Uh-huh" ads, which feature the full-throttle voice of Ray Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer...
Will consumers swallow a clear cola? Pepsi thinks they might and is considering a colorless version of its regular cola. Colas are dark only because bottlers have traditionally added caramel coloring. But Pepsi suspects that the dark brown hue may be too heavy for baby boomers, many of whom prefer the light and the natural. Regular colas have run into increasing competition from so-called new-age beverages, which usually have light, fruity flavors. But before Pepsi takes the plunge, the company plans to do some careful market testing. The clear beverage would not replace regular Pepsi, and it might...