Word: pepsis
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...audience enters the theater, they are greeted as if present at a Rydell High School reunion. The set is painted with images from the 50s: a juke box, the old RCA record label and period Pepsi bottlecaps. The effect is eye-catching, if a bit unconnected to the events of the play...
SUPER BOWL (ABC, Jan. 27, 6 p.m. EST). During the commercial breaks, Coke and Pepsi will face off with big-money contests, while those beer bottles clash again in the Bud Bowl. Oh, yes, and there's a football game...
...cell with three other Kuwaitis. Two of the three were tortured while Basa was forced to watch. "They wanted names, resistance leaders, people they could go after," he says. "One fellow had his genitals prodded with an electric rod. After that he was made to sit on a broken Pepsi bottle. Then, working very slowly, they ripped the fingernails off his right hand. He broke, of course. Who wouldn't? He gave them some names. And then they killed him. A single shot between the eyes...
...Olympic Summer Games, officials in some rival cities grumbled about the inevitable triumph of "Coca-Cola capitalism." That complaint had a realistic edge: the soft- drink giant is based in Atlanta and strongly supported the hometown bid to the International Olympic Committee. Sensing a golden marketing opportunity, archrival Pepsi is suggesting to consumers in three losing cities -- Athens, Rome and Melbourne -- that they should register their displeasure at the checkout counter. In a newspaper advertisement in the Australian city, Pepsi declared, "If you don't like the I.O.C.'s choice, make your own." If this keeps up, the committee...
...Pepsi insists that the word is an accident, the result of a random, computer-generated design based on the letters in Pepsi's name. The company concluded the promotion last month, but some cans remain on store shelves. The fluky labeling "has become an in thing with young people," claims TV consumer reporter David Horowitz. "My own 12-year-old is running around with the cans, showing everyone...