Word: pepsis
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...Have you felt a powerful, primal urge to reach for a six-pack of Pepsi this summer? If so, blame the packaging. Sharp-eyed Pepsi drinkers have noticed that the company's summertime series of decorative Cool Cans bear a hot message: SEX, in capital letters. When two Cool Cans of a particular design are stacked just so, the letters can be clearly discerned, running top to bottom...
...controversial pop singer has problems as a product spokeswoman. Pepsi yanked a Madonna commercial off the air last year. She and Nike are fighting over an alleged $4.25 million package. Last week Reebok dropped her after a tentative deal for a $6 million contract...
...prominent civil rights leader Martin Luther King Jr. is planning a big speech on the Washington Mall. Influenced by the success of product placements in President Kennedy's Inaugural Address ("Let the word go forth that the torch has been passed to the Pepsi generation . . ." and so forth), Marty is prepared to build a big dream sequence around a few selected products. For $20,000, he will declare, "I have a dream that some day blacks and whites will sit together at McDonald's, sharing a Big Mac and fries." For $40,000, he will display...
...ally in a U.S. company. After four years of negotiations, PepsiCo last week began to sell its soft drinks in India. Over the next ten years, PepsiCo and its Indian partners are expected to invest $1 billion in their joint venture. As a result, Christopher Sinclair, president of Pepsi-Cola International, has urged U.S. Trade Representative Carla Hills not to impose any economic sanctions against India. Says Sinclair: "We feel that punitive actions by the U.S. would only derail things." Hills has until July 16 to make her decision...
...first the deal sounds like a bad perestroika joke: How many bottles of Pepsi can a Soviet citizen buy with a merchant ship and a case of vodka? But the barter agreement that PepsiCo and the Soviet Union signed last week is worth a serious $3 billion. In the largest deal ever struck with an American company, the Soviets will trade ships and spirits for expanded Pepsi production. The complex barter system was necessary because the ruble is not readily convertible to Western currency. PepsiCo, which currently produces 40 million cases of soft drinks in the U.S.S.R. each year, will...