Word: pepsis
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FIRST it was Pepsi, then Billy Joel. Now, McDonald's and the corporate practices of Donald Trump have crossed the Iron Curtain. Moscow may resemble the U.S. faster than we expected--except it will look more like Wall Street than Washington...
Coca-Cola has always been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...
...campaign is the most blatant attempt yet to take on the Real Thing's / rival. "Coke II will be directed at Pepsi drinkers," Coca-Cola spokesman Randy Donaldson admits. "It will offer them two things: real cola taste plus the sweetness of Pepsi." Coke II's packaging will even carry the red, white and blue colors familiar to Pepsi fanciers. Should Coke II succeed, market observers speculate that Coca-Cola Classic would be free to revert to its original name: Coca-Cola...
...guard could always shoot. Maher was the runner-up in the Elks National Free Throw Contest when she was nine, and she won the Pepsi Hot Shot national championship in seventh grade...
...juice bar, the holy water was Perrier, a drink with the flavor of old rocks and the price of cheap perfume. Shielded from the light in its distinctive green bowling-pin bottles, Perrier was the drink of choice of a whole generation that was equally suspicious of whisky and Pepsi. But those who are busy toasting the beginning of a new decade may have to return to Scotch or soda -- at least for a while...