Word: pepsis
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...major career decision for celebrities at the moment is not whether to sell out but which cola to endorse when they do. In the latest episode of their unending battle to top each other, Coca-Cola and Pepsi are offering fees that almost no one can resist. Last week Pepsi announced that the Material Girl, Madonna, has signed up for a one-year global advertising campaign (her estimated fee: almost $10 million). The title song from the singer's new album, Like a Prayer, will debut in March on Pepsi's prime-time television commercials. Pepsi's team has already...
Another of Unks' examples is Pepsi-Cola's advertising campaign in Taiwan. The slogan "Come Alive with Pepsi," was mistranslated into Chinese as "Pepsi brings your ancestors back from the dead." Another ignorant American marketing move bit the dust...
...benefits of the Pepsi endorsement are obvious. Granted, it lacks the tradition and lore of the Coca-Cola name, but Pepsi has that crucial newness about it, an attribute sure to lure baby boomers to the fold...
There are few events that Coke and Pepsi won't get in on, and this election is perhaps the greatest media shebang of them all. Just like the Olympics. It is a marriage of convenience, yes, but a brilliant one. Pop and politics...
Luckily, campaign chairman John Sasso is back to run the attack against the Bush strategy. He has already contacted some of his reporter buddies with actual footage of Bush at age twelve swigging, alas, a Coke and not a Pepsi. A gleeful Sasso located the clip with the help of Kitty Dukakis ally Senator Steve Symms from Idaho...