Word: pepsis
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...could alter the course of their campaign. Fundamentalists, the defense lobby, the National Rifle Association, the National Association of Pledgers of Allegiance--the seals of approval of all these groups pale in importance next to the endorsement of our nation's most illustrious and influential media powerhouses--Coke and Pepsi...
...three event, Dennis Conner's Stars & Stripes grimly fended off a rogue challenge for the jug, outsailing New Zealand in a pair of yawners off San Diego. Nearly the only exciting development was the fact that Stars & Stripes flew sponsors' logos, a Cup first. One of them, Diet Pepsi, was an apt choice for a low-calorie affair that was an embarrassing mismatch...
Likewise, Soviet officialdom is warming toward American values. Michael Jackson's Pepsi ads are on the air, McDonald's is opening 20 restaurants in Moscow featuring "Bolshoi Maks," and the TASS news agency has entered into a joint venture with an American firm to produce souvenir summit T shirts with the TASS TOP 20 music logo on the back...
...anyone can change frugal comrades into free-spending Western-style consumers, Michael Jackson can. Or at least PepsiCo seems to think so. Last week the performer pirouetted his way onto Soviet TV in Pepsi commercials featuring slogans like "The new generation chooses Pepsi" that were superimposed in Russian. The ads, along with commercials for Visa credit cards and Sony TV sets, appeared in a series of talk shows with Soviet Commentator Vladimir Posner as host. He interviewed Americans in Seattle on subjects ranging from sex to presidential politics. The ads marked the first time that companies have been allowed...
...while this may jibe well with the ethos of the Pepsi generation, it's a prositution of Marvell's thought. And while this simplistic distillation may sell cars, it is a corruption to pretend that yuppiedom can claim Marvell as a soulmate...