Word: pepsis
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...Avenue. In recent years such prestigious firms as Young & Rubicam and JWT Group have added Hispanic divisions. And for the first time, TV and radio ads for the Hispanic market last month were given Clio awards, advertising's equivalent of the Oscars. One of this year's winners: a Pepsi spot produced by New York City- based Moir Productions that depicted a Hispanic boy, drumming on a Pepsi can, who eventually achieves his childhood dream of becoming a successful musician...
...addition to offering fresh technology, PC manufacturers are getting savvier at marketing their wares. Apple Chairman John Sculley, former president of Pepsi-Cola, has visited many Big Business cronies to tout the Macintosh. The result: Apple's sales to the commercial market have nearly doubled since 1984, and the Mac is seen as a tool for executives instead of just a plaything for students and hobbyists. As Sculley told TIME: "We had to reposition the whole company...
Does General Motors tell Ford? Do Coke and Pepsi swap recipes? Maybe not, but two rivals in the toy industry are marrying their successful products in a surprising team-up. The unlikely allies: Hasbro, whose G.I. Joe toys have been best sellers for years, and Worlds of Wonder, creators of Teddy Ruxpin, the talking bear, and Lazer Tag, which was the rage last Christmas among youngsters and even denizens of college dorms...
...earned $7 million on a $200,000 budget, recently caught flak from executives of Columbia Pictures, the Coca-Cola subsidiary that is distributing his current $6 million movie. Reason: Lee's lead character was named Slice, which happens to be a brand of soft drink produced by rival Pepsi-Cola. The director reluctantly changed the character's name...
...result of a novel cross-promotion deal in which no money will change hands between Pepsi and Paramount, the film's producer. To compensate the studio for putting the ad on the cassette, almost $2 million worth of the jet-jockey Diet Pepsi commercials on broadcast TV will carry a voice-over touting the Top Gun video. Because Paramount will get free advertising, it will charge only $26.95 for the cassette, about $3 less than the lowest price so far for a major release...