Word: pepsis
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...BBDO ($2.5 billion), the three-way marriage mostly represents more of a good thing, taking it from sixth to first place in the agency rankings. BBDO has been on a roll. It won top awards last year for its Pepsi ads. Last week Pepsi signed one of its most celebrated pitchmen, Singer Michael Jackson, to a new $10 million three-year contract, the largest such deal for a single product in advertising history...
...wishers, including his girlfriend of three years, Playboy Model Carrie Leigh, 22. Hefner, who spends his days working on an autobiography (with Yeager Co-Author Leo Janos), suffered a mild stroke 13 months ago, and he is taking care of himself a little more now. He has switched from Pepsi to Diet Pepsi, stashed away his once omnipresent pipes and uses an exercycle. "Not my style in the old days," Hef admits. But the fledgling senior citizen can tell the difference: "I feel and look several years younger." Add another thought to the Playboy Philosophy: Not getting older, just getting...
...Pepper (1985 profits: $60.6 million) from Forstmann Little, a New York-based investment banking firm, for $470 million. The deal is a retaliatory salvo in an ongoing soft- drink war. Only five weeks ago, PepsiCo announced that it was buying Seven-Up for $380 million. That takeover will give Pepsi about 34% of the $30 billion soft-drink market. By acquiring Dr Pepper, Coke will increase its industry-leading share...
...Coke, new Coke, classic Coke, cherry Coke or some other soda, more soft-drink fans buy something sold by Coca-Cola than by any other beverage maker. No. 2 PepsiCo keeps trying hard to catch up, and last week the company may have found a way to do so. Pepsi announced an agreement to buy Seven-Up, the third-largest soft-drink manufacturer, from Philip Morris for $380 million. As part of the deal, Philip Morris retains Seven-Up's bottling plants and food division. By adding Seven-Up's 7% share of the $26 billion soft-drink market...
...move also bolsters Pepsi's position in the fast-growing market for citrus drinks. Pepsi scored an instant hit last year, when it introduced Slice, a lemon-lime soda containing 10% real fruit juice. Designed to appeal to health-conscious sippers, Slice had 1985 sales of about $400 million. Pepsi unveiled a new mandarin-orange version of Slice last week, but Coke countered with an announcement of its own. In February, Coke's Minute Maid division will market lemon-lime and orange soft drinks containing fruit juice and try to take a slice out of Slice's sales...