Word: pepsis
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After all, who would be stupid enough to put out a sweeter Coke after just finishing an ad campaign that said Coke was less sweet than Pepsi? And who would be stupid enough to change Coke one year before its 100th anniversary, thereby passing up an unprecedented advertising blitz for Coke's centennial? And who would be dumb enough to switch to a formula that only six out of 10 preferred to an American tradition...
...MARTY'S JOURNEY back in history leaves ample time for the usual assortment of anachronism jokes. While visiting his dad's malt shop, Marty asks for a Tab. When the counterman replies that he can't give him a tab until he orders something, Marty asks for a Pepsi Free. The counterman, now somewhat exasperated, tells him that there is no way he can have a Pepsi, free...
Shish kebabs and steaks arrived quickly, along with watermelon and cans of Pepsi-Cola. "This is not our normal fare," muttered Tom Cullins of Vermont. Said another: "We lived on bread and water our first five days." There was a chorus of dissent. "Come off it," said a hostage, "it was better than that." The main complaint: their captors continually woke them up at ungodly hours to discuss the situation...
...seeking high quality in the products they can afford and, once sold, showing more loyalty to their favorite brands than Anglos do. But selling to them, experts warn, requires more than translating ads into Spanish. Attention must be paid to cultural and linguistic nuances. Example: the slogan "Catch That Pepsi Spirit," translated into Spanish, had an overly physical intonation. The company accordingly urged Hispanics to "Vive el Sentir de Pepsi" ("Live the Pepsi Feeling...
Archrival Pepsi has countered with its own survey showing that its sales were up 14% from those in the same month last year, its best gain ever. In a newspaper ad aimed at "all new Pepsi drinkers," the company claimed that "nearly half of those who have tried the new Coke say it's time to switch from Coke, and the overwhelming majority say they'll switch to Pepsi." Roger Enrico, president of Pepsi-Cola USA, said his surveys show that 60% of new Coke drinkers see it as "weaker in flavor delivery." But hold on, countercountered Coke. Pepsi...